This editorial policy explains how Ace Pokies researches, writes, and updates its content. It covers who’s responsible for our editorial decisions, how we keep them independent from the casinos we cover, and what standards every published page has to meet.
Who Owns Our Editorial Policy
Winnie Isaac, our Editor-in-Chief, owns this editorial policy and oversees editorial direction across the site. We review our editorial standards every quarter, or sooner if our practices change or gambling regulations in our covered markets are updated.
Our Core Editorial Commitments
Everything we publish is built on four things:
- No casino operator can buy a better review or a higher ranking.
- We check facts before publishing and correct errors when we find them.
- We tell you how we make money and how we test the casinos we write about.
- We take the risks of gambling seriously and write with that in mind.
Editorial Independence at Ace Pokies
Editorial independence means a casino operator can’t buy a better review or a higher ranking from us. We earn money through affiliate commission (a payment we receive from a casino operator when you sign up through one of our links), and that commission does not affect our editorial decisions. A casino that pays us more doesn’t get a better score, and a casino that pays us nothing isn’t marked down for it. Our ratings reflect what our reviewers actually find when they test a casino: licensing, game selection, payout speed, and player support.
See our how we rate casinos page for the full scoring methodology. (This page doesn’t exist on the site yet: link it once it’s published, or ask us to draft it as part of this skill.)
Editorial And Advertising Separation
We separate paid promotion from editorial content:
- Sponsored content is labelled as sponsored wherever it appears.
- We don’t run an ad network disclosure separate from this policy. See our Affiliate Disclosure page for the full breakdown of how affiliate links work.
- No sponsor or advertiser sees a review before it’s published, and none can request changes to a rating.
Our Editorial Standards
| Standard | What it means |
| Content types | Casino reviews, pokie guides, bonus breakdowns, and gambling news |
| Tone | Plain, direct, written for someone new to online gambling |
| Editorial review process | Every review is written by one team member and checked by a second before publishing |
| Update cadence | Casino reviews are checked every 3 months, or sooner if a casino changes its licence, ownership, or terms |
| Conflicts of interest | Any writer with a personal or financial link to a casino steps back from covering it (see below) |
| Diversity and inclusivity | We write for players of all backgrounds and don’t assume a single “typical” reader |
| Originality | We don’t copy other sites’ reviews or descriptions: every page is our own research and writing |
| AI-use disclosure | We use AI tools to help draft and edit some content. A person on our team reviews and approves everything before it’s published |
Our Editorial Sourcing Process
We pull licensing details, RTP (Return to Player, the percentage of money a game pays back to players over time) figures, and bonus terms directly from the casino’s own site or its licensing regulator, not from other review sites. Where a claim can be checked against a regulator’s public register, we link to that source directly.
Editorial Conflicts Of Interest
If a member of our editorial team has a personal or financial connection to a casino (for example, a friend or family member works there), they recuse themselves (step back) from writing or editing that casino’s review. Winnie Isaac reassigns the coverage to another team member.
Our Editorial Team
- Winnie Isaac, Editor-in-Chief. Oversees editorial direction and content accuracy across the site.
- Lynn Williams, Casino News Writer. Covers new pokie releases and industry news.
- Alex Johnson, Casino Reviewer. Conducts casino evaluations, from game selection to customer support.
- Toby Reynolds, Casino Games Head. Leads coverage of pokies and other casino games.
Editorial Policy FAQs
Does a casino paying us more money get a better review?
No. Affiliate commission doesn’t factor into our ratings. We score every casino the same way, regardless of what it pays us.
Who checks a review before it goes live?
A second team member checks every review before it’s published, and Winnie Isaac oversees the process as Editor-in-Chief.
Do you use AI to write your content?
Yes, for some drafting and editing. A person on our team reviews and approves everything before it’s published, and nothing goes live unchecked.
What happens if you get something wrong?
We correct it. If you spot an error, contact us and we’ll review and fix it.
How often do you update your reviews?
Every 3 months at minimum, or sooner if a casino changes its licence, terms, or ownership.